McDonald’s Canada Crush The Rush Mobile Game
McDonald’s Canada: Crush the Rush mobile game was created to populate the crew application for the summer of 2022. I was the lead designer from the Bajibot agency, collaborated with Yahoo Creative studio, and produced the game from sketch to the final launch.
My main roles in this project include:
User Flow Design
Wireframe
Game Logistic Design
User Experience / User Interface Design
Logo and Visual Design
Social Assets Design
User / QA Testing
This campaign was incredibly successful, the game boasted more than 150k unique site visits in one month, and has served more than 1.5mm in-game orders.
Desktop and Mobile Landing Pages
Social Share Poster
User Flow Structure
3D Layout Sketch
Wireframe
Initial Environment