The New School – Animation Assets
Animating Identity for a Progressive Design Institution.
Role
Motion Designer – Concept development, design, and animation for different video series.
Overview
Created animated brand assets and an introductory video for The New School’s Parsons School of Design. The project aimed to express the school’s interdisciplinary spirit and progressive identity through motion and narrative.
Key Contributions
Designed and animated a few opening videos and lower thirds used for a YouTube series.
Built a graphic system that extended the Parsons visual identity into motion.
Delivered modular animation assets for internal communications and social use.
Partnered with the media team to align the tone with the school’s academic and design values.
