Nissan x AAPI Creative Platform
Empowering Representation Through Music, Everyday Moments, and Culture.
Role
Creative Director – Leading multicultural creative work for Nissan across social, branded film, and content campaigns.
Overview
As Nissan’s multicultural creative partner, I’m part of the agency driving initiatives that resonate with diverse audiences through emotionally compelling content and cultural insight. I’ve led work spanning visual storytelling, strategic consulting, and production across various projects.
Nissan x NIKI: Music Journal Film
Project: “Today You Were Ready” – Short Film Featuring NIKI
Role: Creative Director
Led creative direction and multicultural consulting for a music-driven short film created in partnership with 88 Rising & the artist NIKI. Oversaw casting consultation, visual storytelling, wardrobe direction, and production alignment to ensure cultural resonance. Total campaign impressions: 7,923,015. total views: 3,981,246. total engagements: 537,064.
🏆 Platinum Winner – 3 MUSE 2025 Creative Awards. Auto & Auto Services & Diversity / Equity / Inclusion & Entertainment
AAPI Companion Campaign
Project: AAPI Heritage Month Social Content
Role: Creative Director & Designer
Developed a heartfelt, influencer-focused social campaign celebrating the quiet yet powerful bond between people and a Nissan vehicle, positioned as a trusted companion in everyday life. Tailored for AAPI audiences during Heritage Month.
Note: More project details and behind-the-scenes insights available upon request.