Tattooed Chef Website Redesign
Reimagining a Plant-Based Brand’s Digital Shelf.
Role
Lead Designer – UX/UI design and art direction for full website redesign.
Overview
Collaborated with Tattooed Chef’s internal and agency teams to redesign their consumer-facing website. The goal was to bring their fun, irreverent brand tone to life in a mobile-friendly experience that makes discovery and browsing feel effortless.
Key Contributions
Defined UX structure and navigation flow to support product browsing and retail conversion.
Designed modular components for homepage, product pages, recipe section, and brand storytelling.
Ensured the design system was scalable and visually aligned with Tattooed Chef’s vibrant identity.
Note: A Detailed case study is available upon request.