Delta Children Product Videos
Delta Children is a furniture company that owns various brands focusing mainly on children. From 2017 - 2020, I was the internal designer and animator in Delta Children’s marketing team. I have designed and produced over 50 product videos for the brand across different e-commerce platforms, such as Amazon, Target, and Walmart. I was in charge of the art direction for multiple styles across different types of products, including the selection of music, producing close captions, and all the other assets along with the video.
The product videos in my earlier time with Delta Children were around 2 minutes, it was designed by the senior designer and then produced by me. However, we learned from the marketing report the video was too long for customers to finish while shopping.
After that, I was in charge of shortening the videos and helming the art direction of a few other products. I was able to shorten the video within 40 seconds while still keeping all of the key features and information about the product in a fun and family-friendly style.
Here is another example of my creations. I illustrated all the line art and utilized all the material in a short, fun product commercial video.