AT&T Dream in Black Microsite
Empowering Cultural Expression Through Interactive Digital Experiences.
Role
Lead Designer – Spearheaded design and user experience from concept to launch.
Overview
Collaborated with Translation creative agency to develop the AT&T Dream in Black microsite, an annual initiative celebrating global creators and cultures. The platform enabled users to submit family photos to generate personalized family films, fostering community engagement and cultural appreciation.
Key Contributions
User Flow Design: Crafted intuitive pathways to enhance user engagement and submission rates.
Wireframing: Developed structural blueprints to guide seamless navigation and functionality.
User Experience (UX) & User Interface (UI) Design: Designed an accessible and visually compelling interface, aligning with AT&T's brand identity.
Visual Design: Created cohesive aesthetics that resonated with the campaign's cultural celebration theme.
Social Asset Design: Produced promotional materials to drive traffic and participation across social platforms.
User & QA Testing: Conducted rigorous testing to ensure optimal performance and user satisfaction.
Results
The microsite achieved significant engagement, with thousands of unique visits and hundreds of photo submissions, reflecting its success in connecting with the target audience and promoting cultural storytelling.
Note: A Detailed case study is available upon request.